3 Steps to Tasty Profits at Visitor Attractions | Kitchen CUT

Whether a zoo, a heritage site, a museum, a theme park or a golf course, a great day out with friends or family will typically involve a dining experience of some kind.   The rise in the popularity of vegan and vegetarian food, the increased awareness of the dangers of allergens and the demand for good value yet healthy food options have meant that consumers are becoming discerning and more aware of the food options that they want to be available to them.  The food consumed at visitor attractions is no longer a means to an end.  In fact, recent research shows that food and drink options available to visitors play a crucial role in attracting footfall, with 67%* considering it an integral part of the experience and 17%* listing it as a key driver for repeat visits.

We know that your food and drink offering can entice new visitors and encourage repeat business, so how can you capitalise on this and take steps to appeal to their taste buds, whilst locking down costs and hitting profit margins?

1.  Build an appealing menu using recipe costing software and track sales to monitor dish performance.

• Aim for consistency in your food and drink offering
• Identify which recipes perform best at different times and locations
• Manage suppliers

2. Make pre-visit menu information available on your website

• Allow your visitor to plan ahead with menus embedded in your website.
• Provide allergen and nutritional information.

3. Make life easy – save their time and your money

• Consider building pre-paid menus and Pre Ordering facilities.  Your visitors can have more time enjoying their day and less time queuing, whilst you free up staff time and resources.

For more detailed information on how you can use your Food and Beverage offering to improve footfall and profit at visitor attractions, you can download our FREE guide here.